Do not wait too long in between posts, or you can risk your audience being swayed by another business owner. People these days have a need for loads of information. if they get that then they have to wait to receive anymore, they will become bored and impatient. Try post at least once every day or two.
Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.
Try your hand at Facebook ads. This will help to promote your products in a very effective manner. Purchased ads can make a huge difference. They are inexpensive, and can make a big difference.
Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It's never worth it.
Connect your Twitter account to your Facebook page. This will help you streamline your posts to both social media accounts. When you post on Twitter, your post is also posted simultaneously on your Facebook page as well. This saves you the time and effort of signing onto both sites to make one post.
All posts must have great value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Don't do a hard sell though.
Don't think of your fans as numbers. That's a big no-no in Facebook marketing. You aren't collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.
Chose what you share as an update carefully. If your updates have no value, your subscribers will lose interest fast. Give them information they want, like how-tos or humorous posts. Using Facebook Insights will help you learn which updates do well and which are flops.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.
Whether you're marketing clothing or seminars, nightclubs or landscaping services, Facebook can make or break you. When facebook advertising courses done right, a social media campaign can bring you huge profit gains. The knowledge you have after reading this article should help you find success thanks to a well thought out Facebook campaign.